Privacy Policy

This Privacy Policy explains how Maibo Limited (“Maibo”, “we”, “us”) collects, uses, stores, and shares personal data when you use maibo.uk.

1. Information We Collect

We may collect the following categories of personal data depending on how you interact with our website:

• Identity & Contact: name, email address, phone number.
• Account: username, password (encrypted), account preferences.
• Order & Transaction: items purchased, order history, returns, exchanges, refunds.
• Delivery & Billing: shipping address, billing address.
• Technical & Usage: IP address, device and browser information, pages viewed, timestamps, approximate location (derived from IP).
• Customer Support: messages, emails, and information you provide when contacting us.

Payment details: Payments are processed by third-party payment service providers. We do not store full card details on our servers.

2. How We Use Your Data

We use personal data to:

• Create and manage customer accounts.
• Process orders, payments (via providers), deliveries, and returns/refunds.
• Provide customer support and respond to requests or complaints.
• Improve website performance, usability, and product selection.
• Prevent fraud, protect our customers, and keep the website secure.
• Comply with legal obligations and enforce our terms.

3. Legal Bases (UK GDPR)

Where applicable, we process personal data under one or more of the following legal bases: contract (to fulfil your order), legitimate interests (to operate and improve our business, prevent fraud, and secure the website), legal obligation (tax, accounting, and compliance), and consent (for optional cookies or marketing where required).

4. Cookies & Analytics

We use cookies and similar technologies to enable core site functions, remember preferences, help prevent fraud, and understand how the website is used. You can manage cookie preferences via your browser settings. Disabling cookies may affect certain website features.

5. Sharing Your Data

We may share personal data only where necessary, including with:

• Payment providers to process transactions.
• Delivery and logistics partners to ship orders and provide tracking.
• IT and security providers to host and protect our website and systems.
• Professional advisors (e.g., accountants, legal advisors) where required.
• Authorities where we are legally required to do so.

6. International Transfers

Some service providers may process data outside the UK. Where international transfers occur, we take appropriate measures to protect personal data (such as contractual safeguards and security controls) consistent with applicable data protection requirements.

7. Data Retention

We keep personal data only for as long as necessary for the purposes described in this policy, including order fulfilment, customer support, security, and legal/accounting requirements. When data is no longer needed, we delete or anonymise it securely.

8. Your Rights

Depending on your location and applicable law, you may have rights including:

• Access to your personal data.
• Correction of inaccurate or incomplete data.
• Deletion of your data in certain circumstances.
• Restriction or objection to certain processing.
• Data portability where applicable.
• Withdrawal of consent where processing is based on consent.

To request access, correction, or deletion, please contact us at maibo@maibo.uk. We will respond within a reasonable timeframe.

9. Security

We implement appropriate technical and organisational measures to protect personal data against loss, unauthorised access, alteration, or misuse. Data transmissions are protected using SSL encryption where supported by your browser.

10. Children’s Privacy

Our website is not intended for children under 13. We do not knowingly collect personal data from children under 13. If we become aware that such data has been collected, we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or our practices. The latest version will be posted on this page.

12. Governing Law

This Privacy Policy shall be governed by and construed in accordance with the laws of the Hong Kong Special Administrative Region.

If you have questions about this Privacy Policy, please contact Maibo Limited customer service at maibo@maibo.uk.