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Privacy Policy
This Privacy Policy explains how Maibo Limited (“Maibo”, “we”, “us”) collects, uses, stores, and shares personal data when you use maibo.uk. We are committed to protecting your privacy in compliance with the UK GDPR and the Data Protection Act 2018.
Information We Collect
| Category | Examples |
|---|---|
| Identity & Contact | Name, email address, phone number |
| Account | Username, encrypted password, preferences |
| Order & Transaction | Items purchased, order history, returns, refunds |
| Delivery & Billing | Shipping address, billing address |
| Technical & Usage | IP address, device/browser info, pages viewed, timestamps |
| Customer Support | Messages and info provided when contacting us |
How We Use Your Data
Legal Bases (UK GDPR)
| Legal Basis | When We Rely on It |
|---|---|
| Contract | To fulfil your order, process returns, and manage your account |
| Legitimate Interests | To operate and improve our business, prevent fraud, secure the website |
| Legal Obligation | Tax, accounting, and regulatory compliance |
| Consent | For optional marketing emails or non-essential cookies |
Cookies & Tracking Technologies
We use cookies and similar technologies to enable core site functions, remember preferences, help prevent fraud, and understand how the website is used.
| Type | Purpose | Examples |
|---|---|---|
| Essential | Required for the website to function | Session, cart, login |
| Analytics | Understand how visitors interact with the site | Google Analytics |
| Marketing | Show relevant ads and measure campaign effectiveness | Facebook Pixel |
You can manage cookie preferences via your browser settings. Disabling non-essential cookies may affect certain website features.
Sharing Your Data
We may share personal data only where necessary. We do not sell your personal data to third parties.
International Transfers
Some service providers may process data outside the UK. Where international transfers occur, we take appropriate measures — such as standard contractual clauses and security controls — consistent with UK GDPR requirements.
Data Retention
| Data Type | Retention Period |
|---|---|
| Order & transaction records | 7 years (legal/accounting requirement) |
| Customer account data | Duration of account + 2 years after closure |
| Marketing consent records | Until consent is withdrawn |
| Customer support communications | 3 years from resolution |
| Technical/analytical logs | Up to 26 months |
Your Rights
To exercise any of these rights, contact us at maibo@maibo.uk. We will respond within 30 days as required by UK GDPR.
Security
We implement appropriate technical and organisational measures to protect personal data against loss, unauthorised access, alteration, or misuse. Data transmissions are protected using SSL/TLS encryption. Access to personal data within our organisation is restricted on a need-to-know basis.
Children’s Privacy
Our website is not intended for children under the age of 13. We do not knowingly collect personal data from children under 13. If we become aware that such data has been collected, we will delete it promptly.
Marketing Communications
We may send marketing emails where you have given consent or where we have a legitimate interest as an existing customer. You can opt out at any time by clicking Unsubscribe in any marketing email or by contacting maibo@maibo.uk. Opting out of marketing will not affect transactional emails related to your orders.
Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be posted on this page with an updated date. Where changes are significant, we will notify you by email or a prominent notice on the website.
Governing Law
This Privacy Policy is governed by and construed in accordance with the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.
Questions or Requests?
For any privacy-related questions, data subject requests, or complaints — we aim to respond within 30 days.